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Find out how these fun, stackable blocks became the most popular toys in the world.
In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon. Show full description
In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon. Show full description
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always "play well" - encouraging children to use their imagination and build whatever they can dream up.